The more things change, the more they stay the same. That’s true for software security, even in these turbulent times. With so much change in the world right now, it’s easy to lose sight of what’s important in business. In the cybersecurity realm, many COVID-19-related sales pitches highlight the growing importance of certain measures, such as multifactor authentication, while others focus on leveraging emotions like fear or uncertainty. How we relate to crisis, and consequently position ourselves in the market as a result, can teach us something about the state of our business in these crazy times — and perhaps a little something about ourselves. More from ZeroNorth CEO, John Worrall.